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I never grew up dreaming of starting a holiday lighting company. I knew I wanted to own my own business but I always thought it would be doing something quite different. Something revolutionary, something that would impact tens if not hundreds of thousands of people. Little did I know back in 2003, the holiday lighting industry was exactly where I needed to be to find my place to make an impact. What started as an idea grew into a garage-based business which then grew into so much more. In my life there has been a parallel where I cannot determine if the company grew because of me or I grew because of the company. In the end I believe we both grew together. The company was always based on a mission to provide a better customer experience than what was available at that time. Over the years that basis has morphed from a labor-based concept to an art-based concept.