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Over the years, we've seen many innovations in the marketing industry. But whether it's a newspaper ad, billboard, television commercial or online pop-up, one thing has remained constant — every marketing effort aims to draw people to a business. Experiential marketing takes this tactic to an exciting new level.A more unique style than traditional marketing strategies, experiential marketing is more than just reading, viewing or hearing an ad — it gives customers an interesting experience. Read on to learn more about experiential marketing and what it can do for your business.

When you’re hosting an event, professional lighting is like the icing on the cake — sure, you could serve the cake without it, but the experience and taste will be pretty lackluster. Event lighting is an art form and trained artists can help you build an event to remember. They’ll ensure it goes off without a hitch and help you reach your goals, whether you’re promoting your company’s brand or simply giving your guests a good time.

If you have an event or marketing campaign quickly approaching, you can experiment with lighting to capture your audience's attention. Think of your plans as a blank canvas and the lighting you choose as the paintbrush that makes your efforts stand out beautifully. To find the experiential marketing lighting techniques that enhance your marketing plans, explore different types of event lighting with features that effortlessly highlight your brand.

Hello Everyone Bill Frey the lighting guy here. We are coming out of hiding and wanted to check in with our lighting community. You are still out there right? It seems there are days that the only people I see are on Television. How are your children holding up? Mine are a bit stir crazy but with youth sports starting up again there is a light at the end of the tunnel. Due to the arrival of the corona virus I am generally not sure what day it is. What about you? Any new hobbies you have picked up? I tried to learn Spanish. How did it go? No Bueno. That's about all I learned. So good news is I will remain focused on lighting design and not moving to a Spanish speaking country to bask in the sun all day. Apparently new languages is not my thing. Then again you could ask my 7th grade Latin teacher and she could have told you that.