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I never grew up dreaming of starting a holiday lighting company. I knew I wanted to own my own business but I always thought it would be doing something quite different. Something revolutionary, something that would impact tens if not hundreds of thousands of people. Little did I know back in 2003, the holiday lighting industry was exactly where I needed to be to find my place to make an impact. What started as an idea grew into a garage-based business which then grew into so much more. In my life there has been a parallel where I cannot determine if the company grew because of me or I grew because of the company. In the end I believe we both grew together. The company was always based on a mission to provide a better customer experience than what was available at that time. Over the years that basis has morphed from a labor-based concept to an art-based concept.

Hello Everyone Bill Frey the lighting guy here. We are coming out of hiding and wanted to check in with our lighting community. You are still out there right? It seems there are days that the only people I see are on Television. How are your children holding up? Mine are a bit stir crazy but with youth sports starting up again there is a light at the end of the tunnel. Due to the arrival of the corona virus I am generally not sure what day it is. What about you? Any new hobbies you have picked up? I tried to learn Spanish. How did it go? No Bueno. That's about all I learned. So good news is I will remain focused on lighting design and not moving to a Spanish speaking country to bask in the sun all day. Apparently new languages is not my thing. Then again you could ask my 7th grade Latin teacher and she could have told you that.